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Email Marketing

Guide to setting up auto messages and drip email campaigns

Gist Visual Email Builder

Today, we’re thrilled to introduce Gist's Visual Email Builder to help you create beautiful, responsive emails in minutes. With the new email editor, you can now fully customize your emails with simple drag-and-drop editing and preview your emails...

Setup one-off email messages on Gist

One-off email messages are one-off email blasts that are sent out to a predetermined segment of users, at a time of your choosing. You can use one-off email messages to send email newsletters, or product announcements, to notify subscribers of a n...

Setup ongoing email messages on Gist

Using Gist, you can send ongoing email messages to users who belong to a segment. Ongoing email messages are emails that are automatically sent by Gist to users who belong to specific segments, or match the rules or filters that you set up. Ongoin...

Setup drip campaigns on Gist

Campaigns are a series emails sent out to a specific segment of users automatically on a schedule rhythm. You can use campaigns to drive your users towards a predetermined goal (product sale, plan upgrade, download e-book, sign up for free trial, ...

Setup exit conditions for Drip Campaigns

What are we talking about? Drip Campaign Exit settings. Before the most recent update we had following options in drip campaign Exit configuration, 1) Received all emails Exit condition (will Exit the Contacts when they received all live mails i...

Space out campaign emails

Using Gist, you can send out campaign messages as spaced out as you like. You can decide how long to wait between two consecutive messages within a campaign, so you don’t overwhelm your users with emails. Spacing between emails is a compulsory fie...

Using Liquid for Dynamic Email Content: A Practical Guide

Explore how to leverage Liquid tags for highly personalized emails - learn through use-cases, practical examples, and FAQs.

Schedule emails based on your recipients' time zones

You can schedule a broadcast email to send at a specific time in your recipients' own time zone. The email will be sent in batches based on your recipients' IP time zone contact property value. Any contact without a value for this property will re...

Create your own custom HTML email templates

Gist provides two templates to help you get started sending emails. Add your logo and select the colors and fonts that fit your brand so you can create a reusable design for your future email campaigns. In this article, you'll learn how to create ...

Change links after an email has been sent

Imagine spending months gearing up for a product launch and finally hitting send on the launch email but only to see "The link doesn't work" replies in your inbox moments later. It’s an email marketer’s worst nightmare. The link on your main CTA f...

Save your marketing email as a template

Streamline your email workflow by saving your custom-designed emails as templates for future use

Approval Process To Activate Email Sending Privileges

Learn about the email approval process for both new and existing customers.

Send emails from your own address (for Advanced Users)

Step-by-step guide on configuring DNS records to allow Gist to send emails from your own domain.

Set up email subscription types

Subscription preferences connect your customers to your brand by giving them flexibility in what kind of messaging they want to receive. This increases your engagement by letting your customers choose content that is more tailored to their prefere...

Email Sunset Policy

Optimize your email list health with our detailed guide on the Email Sunset Policy

Best Practices for Email Marketing

After spending countless hours in drafting poignant email copy and crafting succinct and captivating subject lines, you want to be sure that your emails are actually being opened and clicked through by your subscribers. However, according to Send...

Email deliverability tips

Follow this checklist to best optimize your emails for deliverability and avoiding the spam folder. Add your own custom domain and ensure DNS is setup and verified . Utilize a double opt-in subscription model. Check to see if your emails are us...

Acceptable Usage Policy

To maintain the highest levels of deliverability for our customers, we do not allow certain types of email content as a policy. Emails sent to market or sell goods, without adding any value to the subscriber, are not allowed. These emails receive ...

What should I do if my email sending has been suspended?

Email sending is suspended when Gist's deliverability protection system detects a high bounce rate on your email recipients, or fraudulent account activity is detected. All marketing emails and automated emails in workflows are not sent while ma...

Troubleshooting email delivery issues

We always stress the importance of a strong sending reputation. By keeping an eye on your engagement (opens, clicks etc.) and reputation (spam complaints, spam traps, unknown users, etc.) metrics you’ll get a good picture of how your emails are be...

What are the bounce, spam report limits?

To ensure that Gist is seen as reliable and clean email service by ISPs around the internet, we have standards for the accounts that send emails on our platform. These standards help us ensure that our client's are able to send emails that are r...

What is a bounce and how can I prevent them?

When an email bounces in general, it means it has been rejected by your recipient's email server. Basically, this means your email wasn’t delivered to the recipients’s inbox. There are various reasons why your email could have bounced, but by and ...

Troubleshooting why emails land in the spam folder

Explore effective strategies to improve your email deliverability and prevent your emails from landing in the spam folder.

Email Marketing FAQ

Here are answers to some commonly asked questions about email marketing on Gist. When are ongoing email messages sent? Each ongoing email messages sent to your users is different and depends on a few factors: When you first put your message live: ...

How to Organize Your Emails Using Folders

Gist makes it incredibly easy to keep your emails organized. You can use folders inside of the email marketing dashboard to organize and sort your emails anyway you would like. To use folders inside of Gist, just follow the simple steps below. S...

Send a test marketing email

You can send a test version of your marketing email to yourself or a team member before you send out the actual email to your contacts. In your Gist workspace, navigate to Marketing > Messages  > Email . Hover over the name of a draft email and...

How do I personalize the subject line with the contact's first name?

Personalizing a subject line with a contact's first name or other personal information can increase engagement with your emails. You can insert personalization tags in the subject line of any marketing email you create within Gist. When the email ...

How do I add an unsubscribe link to my emails?

Having an unsubscribe option in your emails is a standard practice, which promotes good communication ethics and complies with most international spam laws. This guide will help you understand how to use these tags in your emails. Understanding Un...

Which email messages count towards my monthly email send limit?

Each Gist workspace has a monthly email send limit associated with it based on its plan. This email send count is incremented every time an email is sent through Gist. For example, if you send a one-off email to 100 contacts, that is calculated as...

Why is email sending disabled for my account?

There are a few reasons why your Gist account may have been blocked from sending emails.High bounce ratesIf any email you send via Gist acquires a hard bounce rate violating Gist’s acceptable threshold, it is likely that further sending of email w...

How do I unsubscribe contacts from receiving emails?

Whether you create an auto message, broadcast message, or a drip email campaign, any email you send to your contacts using Gist will include a link to unsubscribe from your emails. This option is turned on automatically and you cannot change it. C...

Why hasn’t a contact received my email?

After sending a marketing email from Gist, you can view the email report to see which contacts received your email. In some cases, a contact that appears in the Delivered tab may reach out letting you know that they didn't receive the email in the...

Using custom fonts in email templates

Because not all email clients allow and render