Email Marketing

Guide to setting up auto messages and drip email campaigns

36 articles in the collection

Collections

Approval Process To Activate Email Sending Privileges

Our most important job is to bring you a reliable service with great deliverability. As a shared service, this means we need to ensure that everyone is playing by the rules, to minimise any impact one customer's behavior may have on another.One of...

By Jitta Rao

updated 13 days ago

Introduction to Gist Email Marketing

Email is still the most important channel that businesses use to reach out to their potential customers. You can communicate with your customers via email, to send sales emails, to ask for feedback, to inform them of new products and updates, or...

By Paulina N

updated 3 months ago

Email Marketing FAQ

Here are answers to some commonly asked questions about email marketing on Gist.When are behavioral emails sent?When behavioral emails are sent to your users is different and depends on a few factors:When you first put your message live: As soon...

By Jitta Rao

updated 3 months ago

Set up Custom Domains on Gist (for Advanced Users)

Important: This is a guide for advanced users with the tech know-how. If you a novice user and aren't comfortable customizing your DNS records, or if you don't know what they are, you shouldn't proceed. If you still want to proceed, you should...

By Jitta Rao

updated 29 days ago

Choose the right audience to send email

Whether you're sending an auto message, a broadcast message, or a drip campaign, it is important that you pick the right audience or user segments. It's not enough that you craft the best email there has ever been because nothing good comes out of...

By Jitta Rao

updated 3 months ago

Introduction to Broadcasts

Broadcast emails are one-off email blasts that are sent out to a predetermined segment of users, at a time of your choosing. You can use broadcasts to send email newsletters, or product announcements, event promotions, blog post updates, quick...

By Jitta Rao

updated 3 months ago

Setup broadcast messages on Gist

Broadcast emails are one-off email blasts that are sent out to a predetermined segment of users, at a time of your choosing. You can use broadcast emails to send email newsletters, or product announcements, to notify subscribers of a new post on...

By Jitta Rao

updated 3 months ago

Broadcast use case - Notifying newsletter subscribers

If you wish to do an email blast to all your subscribers about something very specific - such as newsletter updates, blog feeds, etc., then you can use broadcasts on Gist. Let's look at a use case where you'd be using the broadcast feature to send...

By Jitta Rao

updated 3 months ago

Introduction to Behavioral Emails

Important: Behavioral emails are emails that you can send to your leads and users automatically. Behavioral emails are different from chat prompt messages, which can also be triggered automatically on your website, or inside your app.Using Gist,...

By Paulina N

updated 3 months ago

Setup behavioral emails on Gist

Using Gist, you can send behavioral emails to users who belong to a segment. Behavioral emails are emails that are automatically sent by Gist to users who belong to specific segments, or match the rules or filters that you set up.Behavioral emails...

By Paulina N

updated about 2 months ago

Behavioral email use case - Welcome message

Once you are ready to get started with your first user onboarding campaign, you can begin with a friendly email welcoming your users to your website or product.A welcome message is an excellent way to make a great first impression on your users...

By Paulina N

updated 3 months ago

Introduction to Campaigns

Campaigns are a sequence of emails sent out to specific user segments automatically on a pre-defined schedule.Campaigns are used to send marketing information to leads or users repeatedly over long periods of time (several days or a few weeks) in...

By Jitta Rao

updated 3 months ago

Setup drip campaigns on Gist

Campaigns are a series emails sent out to a specific segment of users automatically on a schedule rhythm.You can use campaigns to drive your users towards a predetermined goal (product sale, plan upgrade, download e-book, sign up for free trial,...

By Jitta Rao

updated 3 months ago

Drip Campaigns Use Case - Creating an effective onboarding campaign

Using Gist, you can help users navigate your product and use effective messaging to guide them from their first interaction with you to becoming paying customers.If you want your free users to upgrade and become loyal, paying customers, you will...

By Jitta Rao

updated 3 months ago

Convert trial users into paying customers

At the end of the onboarding campaign, when you have communicated about your product to your free trial users, it is time to offer them incentives to upgrade to a paid plan.It is important to get your free users to use you most important features...

By Jitta Rao

updated 3 months ago

Write your activation email

If your users sign up for your product but then fail to start off their journey as paid users, then you can use the activation email to send a targeted message reminding them of your most important features.Most users just sign up out of curiosity...

By Jitta Rao

updated 3 months ago

Followup with your users

A few days into a user’s trial period, it would be nice to ask your users if they need any assistance from you. Here’s what you can send them.Just because someone is using your trial actively doesn’t mean they are definitely going to upgrade. They...

By Jitta Rao

updated 3 months ago

Space out campaign emails

Using Gist, you can send out drip campaign messages as spaced out as you like.You can decide how long to wait between two consecutive messages within a campaign, so you don’t overwhelm your users with emails.Spacing between emails is a compulsory...

By Jitta Rao

updated 3 months ago

Email marketing best practices

Gist helps you build, schedule, and automate email campaigns that are targeted, personalized, and relevant to your users.This is a simple guide to show you how you can send personalized emails to users based on what they do on your site, and how...

By Paulina N

updated 3 months ago

Acceptable Usage Policy

To maintain the highest levels of deliverability for our customers, we do not allow certain types of email content as a policy.Emails sent to market or selling goods, without adding any value to the subscriber, are not allowed. These emails...

By Jitta Rao

updated about 1 month ago

How do I resend a broadcast email to non-openers?

A simple and powerful way to increase engagement with your email list is to resend emails to "Non Openers". By re-sending the same email, people who didn't have time to open, or weren't intrigued enough to click on your subject line will get...

By Jitta Rao

updated 15 days ago

Track Email Stats Using The Email Dashboard

Gist makes it super easy to track the stats of every email you create and send.Each email has it's own "Dashboard" where you can see all of the important stats and tracking information.Below is a quick overview of what is available to you in each...

By Jitta Rao

updated 3 months ago

How do I duplicate a broadcast email?

There are a number of circumstances where you might want to copy or duplicate an email inside of Gist. Whether you want to send an email with similar content or similar formatting, duplicating an email is easy and fast!Step #1: Click on...

By Jitta Rao

updated 15 days ago

What are the bounce, spam report limits?

To ensure that Gist is seen as reliable and clean email service by ISPs around the internet, we have standards for the accounts that send emails on our platform.These standards help us ensure that our client's are able to send emails that are...

By Jitta Rao

updated 3 months ago

What should I do if my email sending has been suspended?

Email sending is suspended when Gist's deliverability protection system detects a high bounce rate on your email recipients, or fraudulent account activity is detected. All marketing emails and automated emails in workflows are not sent while...

By Jitta Rao

updated 3 months ago

How To Check Email Settings Before Sending

Question: Can I edit a marketing email after it has already been sent?Once an email has been sent, there isn't a way to update the text content of the email, or the sender information because the email has left Gist's control and is on the way (or...

By Jitta Rao

updated 3 months ago

Meet the New Gist Email Composer

Need Help?If you have any questions, please start a Live Chat. Just "Click" on the Chat Icon in the lower right corner to talk with our support team.

By Jitta Rao

updated 3 months ago

Manage your Support Emails with Gist

Using Gist to Manage your Support EmailsInstead of using a business email account or separate ticketing service to manage support emails from your customers and prospects, you can use Gist!When someone emails your support email address, you can...

By Jitta Rao

updated 3 months ago

Create Email Templates for Fast Formatting

There are two ways to create template emails in Gist. The first is to write an email in our editor which has a similar format to other emails you commonly create. These templates can be filed and saved directly in the email marketing tool within...

By Jitta Rao

updated about 1 month ago

Drip Campaigns Overview

Drip Campaigns are a series of emails sent out to a specific segment of users automatically on a scheduled rhythm.You can use campaigns to drive your users towards a predetermined goal (product sale, plan upgrade, download e-book, sign up for a...

By Jitta Rao

updated 3 months ago

How to Organize Your Emails Using Folders

Gist makes it incredibly easy to keep your emails organized. You can use folders inside of the email marketing dashboard to organize and sort your emails anyway you would like.To use folders inside of Gist, just follow the simple steps below.Step...

By Jitta Rao

updated 3 months ago

Drip Campaign Exit Update

What are we talking about? Drip Campaign Exit settings.Before the most recent update we had following options in drip campaign Exit configuration,1) Received all emails Exit condition (will Exit the Contacts when they received all live mails in...

By Jitta Rao

updated 3 months ago

Introduction to Liquid Tags and Dynamic Content in Emails

Include a Liquid Tag in an email.Gist allows you to include a message, that will only be seen if the Contact has a specific property in their profile.Basic contact propertiesIf you want to include a dynamic contact attribute, you'll want to...

By Jitta Rao

updated 16 days ago

Creating HTML Email Templates in Gist

By Josh Slone

updated about 1 month ago

Email Sunset Policy

Getting into the primary inbox of your recipients is influenced by past sending engagement. Positive engagement signals like opens, clicks, forwards, and replies from recipients demonstrate to inbox providers that people are interested in your...

By Jitta Rao

updated 12 days ago

Overview of Tags

Tags are the most common criteria you will use when creating user segments in Gist. They allow you to understand your customers based on their behavior on your site, and as a result, segregate them into user groups effectively.Tags help you attach...

By Jitta Rao

updated 15 days ago