Email Marketing
Guide to setting up auto messages and drip email campaigns
36 articles in the collection
Approval Process To Activate Email Sending Privileges
Our most important job is to bring you a reliable service with great deliverability. As a shared service, this means we need to ensure that everyone is playing by the rules, to minimise any impact one customer's behavior may have on another.One of...
Introduction to Gist Email Marketing
Email is still the most important channel that businesses use to reach out to their potential customers. You can communicate with your customers via email, to send sales emails, to ask for feedback, to inform them of new products and updates, or...
Email Marketing FAQ
Here are answers to some commonly asked questions about email marketing on Gist.When are behavioral emails sent?When behavioral emails are sent to your users is different and depends on a few factors:When you first put your message live: As soon...
Set up Custom Domains on Gist (for Advanced Users)
Important: This is a guide for advanced users with the tech know-how. If you a novice user and aren't comfortable customizing your DNS records, or if you don't know what they are, you shouldn't proceed. If you still want to proceed, you should...
Choose the right audience to send email
Whether you're sending an auto message, a broadcast message, or a drip campaign, it is important that you pick the right audience or user segments. It's not enough that you craft the best email there has ever been because nothing good comes out of...
Introduction to Broadcasts
Broadcast emails are one-off email blasts that are sent out to a predetermined segment of users, at a time of your choosing. You can use broadcasts to send email newsletters, or product announcements, event promotions, blog post updates, quick...
Setup broadcast messages on Gist
Broadcast emails are one-off email blasts that are sent out to a predetermined segment of users, at a time of your choosing. You can use broadcast emails to send email newsletters, or product announcements, to notify subscribers of a new post on...
Broadcast use case - Notifying newsletter subscribers
If you wish to do an email blast to all your subscribers about something very specific - such as newsletter updates, blog feeds, etc., then you can use broadcasts on Gist. Let's look at a use case where you'd be using the broadcast feature to send...
Introduction to Behavioral Emails
Important: Behavioral emails are emails that you can send to your leads and users automatically. Behavioral emails are different from chat prompt messages, which can also be triggered automatically on your website, or inside your app.Using Gist,...
Setup behavioral emails on Gist
Using Gist, you can send behavioral emails to users who belong to a segment. Behavioral emails are emails that are automatically sent by Gist to users who belong to specific segments, or match the rules or filters that you set up.Behavioral emails...
Behavioral email use case - Welcome message
Once you are ready to get started with your first user onboarding campaign, you can begin with a friendly email welcoming your users to your website or product.A welcome message is an excellent way to make a great first impression on your users...
Introduction to Campaigns
Campaigns are a sequence of emails sent out to specific user segments automatically on a pre-defined schedule.Campaigns are used to send marketing information to leads or users repeatedly over long periods of time (several days or a few weeks) in...
Setup drip campaigns on Gist
Campaigns are a series emails sent out to a specific segment of users automatically on a schedule rhythm.You can use campaigns to drive your users towards a predetermined goal (product sale, plan upgrade, download e-book, sign up for free trial,...
Drip Campaigns Use Case - Creating an effective onboarding campaign
Using Gist, you can help users navigate your product and use effective messaging to guide them from their first interaction with you to becoming paying customers.If you want your free users to upgrade and become loyal, paying customers, you will...
Convert trial users into paying customers
At the end of the onboarding campaign, when you have communicated about your product to your free trial users, it is time to offer them incentives to upgrade to a paid plan.It is important to get your free users to use you most important features...
Write your activation email
If your users sign up for your product but then fail to start off their journey as paid users, then you can use the activation email to send a targeted message reminding them of your most important features.Most users just sign up out of curiosity...
Followup with your users
A few days into a user’s trial period, it would be nice to ask your users if they need any assistance from you. Here’s what you can send them.Just because someone is using your trial actively doesn’t mean they are definitely going to upgrade. They...
Space out campaign emails
Using Gist, you can send out drip campaign messages as spaced out as you like.You can decide how long to wait between two consecutive messages within a campaign, so you don’t overwhelm your users with emails.Spacing between emails is a compulsory...
Email marketing best practices
Gist helps you build, schedule, and automate email campaigns that are targeted, personalized, and relevant to your users.This is a simple guide to show you how you can send personalized emails to users based on what they do on your site, and how...
Acceptable Usage Policy
To maintain the highest levels of deliverability for our customers, we do not allow certain types of email content as a policy.Emails sent to market or selling goods, without adding any value to the subscriber, are not allowed. These emails...
How do I resend a broadcast email to non-openers?
A simple and powerful way to increase engagement with your email list is to resend emails to "Non Openers". By re-sending the same email, people who didn't have time to open, or weren't intrigued enough to click on your subject line will get...
Track Email Stats Using The Email Dashboard
Gist makes it super easy to track the stats of every email you create and send.Each email has it's own "Dashboard" where you can see all of the important stats and tracking information.Below is a quick overview of what is available to you in each...
How do I duplicate a broadcast email?
There are a number of circumstances where you might want to copy or duplicate an email inside of Gist. Whether you want to send an email with similar content or similar formatting, duplicating an email is easy and fast!Step #1: Click on...
What are the bounce, spam report limits?
To ensure that Gist is seen as reliable and clean email service by ISPs around the internet, we have standards for the accounts that send emails on our platform.These standards help us ensure that our client's are able to send emails that are...
What should I do if my email sending has been suspended?
Email sending is suspended when Gist's deliverability protection system detects a high bounce rate on your email recipients, or fraudulent account activity is detected. All marketing emails and automated emails in workflows are not sent while...
How To Check Email Settings Before Sending
Question: Can I edit a marketing email after it has already been sent?Once an email has been sent, there isn't a way to update the text content of the email, or the sender information because the email has left Gist's control and is on the way (or...
Meet the New Gist Email Composer
Need Help?If you have any questions, please start a Live Chat. Just "Click" on the Chat Icon in the lower right corner to talk with our support team.
Manage your Support Emails with Gist
Using Gist to Manage your Support EmailsInstead of using a business email account or separate ticketing service to manage support emails from your customers and prospects, you can use Gist!When someone emails your support email address, you can...
Create Email Templates for Fast Formatting
There are two ways to create template emails in Gist. The first is to write an email in our editor which has a similar format to other emails you commonly create. These templates can be filed and saved directly in the email marketing tool within...
Drip Campaigns Overview
Drip Campaigns are a series of emails sent out to a specific segment of users automatically on a scheduled rhythm.You can use campaigns to drive your users towards a predetermined goal (product sale, plan upgrade, download e-book, sign up for a...
How to Organize Your Emails Using Folders
Gist makes it incredibly easy to keep your emails organized. You can use folders inside of the email marketing dashboard to organize and sort your emails anyway you would like.To use folders inside of Gist, just follow the simple steps below.Step...
Drip Campaign Exit Update
What are we talking about? Drip Campaign Exit settings.Before the most recent update we had following options in drip campaign Exit configuration,1) Received all emails Exit condition (will Exit the Contacts when they received all live mails in...
Introduction to Liquid Tags and Dynamic Content in Emails
Include a Liquid Tag in an email.Gist allows you to include a message, that will only be seen if the Contact has a specific property in their profile.Basic contact propertiesIf you want to include a dynamic contact attribute, you'll want to...
Creating HTML Email Templates in Gist
Email Sunset Policy
Getting into the primary inbox of your recipients is influenced by past sending engagement. Positive engagement signals like opens, clicks, forwards, and replies from recipients demonstrate to inbox providers that people are interested in your...
Overview of Tags
Tags are the most common criteria you will use when creating user segments in Gist. They allow you to understand your customers based on their behavior on your site, and as a result, segregate them into user groups effectively.Tags help you attach...
