Email Marketing
Guide to setting up auto messages and drip email campaigns
19 articles in this collection
Introduction to Gist Email Marketing
Email is still the most important channel that businesses use to reach out to their potential customers. You can communicate with your customers via email, to send sales emails, to ask for feedback, to inform them of new products and updates, or...
Email Marketing FAQ
Here are answers to some commonly asked questions about email marketing on Gist.When are email auto messages sent?When your email auto messages are sent to your users is different and depends on a few factors:When you first put your message live:...
Set up Custom Domains on Gist (for Advanced Users)
Important: This is a guide for advanced users with the tech know-how. If you a novice user and aren't comfortable customizing your DNS records, or if you don't know what they are, you shouldn't proceed. If you still want to proceed, you should...
Choose the right audience to send email
Whether you're sending an auto message, a broadcast message, or a drip campaign, it is important that you pick the right audience or user segments. It's not enough that you craft the best email there has ever been because nothing good comes out of...
Introduction to Auto Messages
Important: Auto messages are emails that you can send to your leads and users automatically. Auto messages are different from chat prompt messages, which can also be triggered automatically on your website, or inside your app.Using Gist, you can...
Setup auto messages on Gist
Using Gist, you can send auto messages to users who belong to a segment. Auto messages are emails that are automatically sent by Gist to users who belong to specific segments, or match the rules or filters that you set up.Auto messages are...
Auto messages use case - Welcome message
Once you are ready to get started with your first user onboarding campaign, you can begin with a friendly email welcoming your users to your website or product.A welcome message is an excellent way to make a great first impression on your users...
Introduction to Broadcasts
Broadcast emails are one-off email blasts that are sent out to a predetermined segment of users, at a time of your choosing. You can use broadcasts to send email newsletters, or product announcements, event promotions, blog post updates, quick...
Setup broadcast messages on Gist
Broadcast emails are one-off email blasts that are sent out to a predetermined segment of users, at a time of your choosing. You can use broadcast emails to send email newsletters, or product announcements, to notify subscribers of a new post on...
Broadcast use case - Notifying newsletter subscribers
If you wish to do an email blast to all your subscribers about something very specific - such as newsletter updates, blog feeds, etc., then you can use broadcasts on Gist. Let's look at a use case where you'd be using the broadcast feature to send...
Introduction to Campaigns
Campaigns are a sequence of emails sent out to specific user segments automatically on a pre-defined schedule.Campaigns are used to send marketing information to leads or users repeatedly over long periods of time (several days or a few weeks) in...
Setup drip campaigns on Gist
Campaigns are a series emails sent out to a specific segment of users automatically on a schedule rhythm.You can use campaigns to drive your users towards a predetermined goal (product sale, plan upgrade, download e-book, sign up for free trial,...
Drip Campaigns Use Case - Creating an effective onboarding campaign
Using Gist, you can help users navigate your product and use effective messaging to guide them from their first interaction with you to becoming paying customers.If you want your free users to upgrade and become loyal, paying customers, you will...
Convert trial users into paying customers
At the end of the onboarding campaign, when you have communicated about your product to your free trial users, it is time to offer them incentives to upgrade to a paid plan.It is important to get your free users to use you most important features...
Write your activation email
If your users sign up for your product but then fail to start off their journey as paid users, then you can use the activation email to send a targeted message reminding them of your most important features.Most users just sign up out of curiosity...
Followup with your users
A few days into a user’s trial period, it would be nice to ask your users if they need any assistance from you. Here’s what you can send them.Just because someone is using your trial actively doesn’t mean they are definitely going to upgrade. They...
Space out campaign emails
Using Gist, you can send out drip campaign messages as spaced out as you like.You can decide how long to wait between two consecutive messages within a campaign, so you don’t overwhelm your users with emails.Spacing between emails is a compulsory...
Email marketing best practices
Gist helps you build, schedule, and automate email campaigns that are targeted, personalized, and relevant to your users.This is a simple guide to show you how you can send personalized emails to users based on what they do on your site, and how...
Policy on affiliate email marketing content
In order to maintain the highest levels of deliverability, we do not allow certain types of email content as a policy. Affiliate marketing content is included in the list of email types that we cannot allow on our service. Here's a more detailed...
