Introduction to Gist Email Marketing
Email is still the most important channel that businesses use to reach out to their potential customers. You can communicate with your customers via email, to send sales emails, to ask for feedback, to inform them of new products and updates, or j...
Introduction to One-Off Email Messages
One-off email messages are one-off email blasts that are sent out to a predetermined segment of users, at a time of your choosing. You can use one-off email messages to send email newsletters, or product announcements, event promotions, blog post ...
Introduction to Ongoing Email Messages
Important: Ongoing email messages are emails that you can send to your leads and users automatically. Ongoing email messages are different from ongoing chat messages , which can also be triggered automatically on your website, or inside your app....
Drip Campaigns Overview
Drip Campaigns are a series of emails sent out to a specific segment of users automatically on a scheduled rhythm. Please note that campaigns may have a maximum of up to 20 minutes delay to send out the first or any email in the campaign. You ca...
Design and send emails
Gist Visual Email Builder
Today, we’re thrilled to introduce Gist's Visual Email Builder to help you create beautiful, responsive emails in minutes. With the new email editor, you can now fully customize your emails with simple drag and drop editing and preview your emails...
Setup one-off email messages on Gist
One-off email messages are one-off email blasts that are sent out to a predetermined segment of users, at a time of your choosing. You can use one-off email messages to send email newsletters, or product announcements, to notify subscribers of a n...
Setup ongoing email messages on Gist
Using Gist, you can send ongoing email messages to users who belong to a segment. Ongoing email messages are emails that are automatically sent by Gist to users who belong to specific segments, or match the rules or filters that you set up. Ongoin...
Setup drip campaigns on Gist
Campaigns are a series emails sent out to a specific segment of users automatically on a schedule rhythm. You can use campaigns to drive your users towards a predetermined goal (product sale, plan upgrade, download e-book, sign up for free trial, ...
Setup exit conditions for Drip Campaigns
What are we talking about? Drip Campaign Exit settings. Before the most recent update we had following options in drip campaign Exit configuration, 1) Received all emails Exit condition (will Exit the Contacts when they received all live mails i...
Space out campaign emails
Using Gist, you can send out campaign messages as spaced out as you like. You can decide how long to wait between two consecutive messages within a campaign, so you don’t overwhelm your users with emails. Spacing between emails is a compulsory fie...
Personalize your email content with Liquid Tags and Dynamic Content
Personalizing content for your contacts can increase engagement with your website and email campaigns. You can personalize your emails, chat bots, chat prompts, conversation snippets and forms with any contact property or custom property. In order...
Schedule emails based on your recipients' time zones
You can schedule a broadcast email to send at a specific time in your recipients' own time zone. The email will be sent in batches based on your recipients' IP time zone contact property value. Any contact without a value for this property will re...
Create your own custom email templates
Gist provides two template templates to help you get started with sending your emails. Add your logo and select the colors and fonts that fit your brand, so you can create a reusable design for your future email campaigns. In this article, you'll ...
Change links after an email has been sent
Imagine spending months gearing up for a product launch and finally hitting send on the launch email but only to see "The link doesn't work" replies in your inbox moments later. It’s an email marketer’s worst nightmare. The link on your main CTA f...
Protect your deliverability
Approval Process To Activate Email Sending Privileges
Our most important job is to bring you a reliable service with great deliverability. As a shared service, this means we need to ensure that everyone is playing by the rules, to minimise any impact one customer's behavior may have on another. One o...
Send emails from your own address (for Advanced Users)
Important: This is a guide for advanced users with the tech know-how. If you a novice user and aren't comfortable customizing your DNS records, or if you don't know what they are, you shouldn't proceed. If you still want to proceed, you should con...
Set up email subscription types
Subscription preferences connect your customers to your brand by giving them flexibility in what kind of messaging they want to receive. This increases your engagement by letting your customers choose content that is more tailored to their prefere...
Email Sunset Policy
Getting into the primary inbox of your recipients is influenced by past sending engagement. Positive engagement signals like opens, clicks, forwards, and replies from recipients demonstrate to inbox providers that people are interested in your mes...
Best Practices for Email Marketing
After spending countless hours in drafting poignant email copy and crafting succinct and captivating subject lines, you want to be sure that your emails are actually being opened and clicked through by your subscribers. However, according to Send...
Email deliverability tips
Follow this checklist to best optimize your emails for deliverability and avoiding the spam folder. Add your own custom domain and ensure DNS is setup and verified . Utilize a double opt-in subscription model. Check to see if your emails are us...
Acceptable Usage Policy
To maintain the highest levels of deliverability for our customers, we do not allow certain types of email content as a policy. Emails sent to market or sell goods, without adding any value to the subscriber, are not allowed. These emails receive ...
What should I do if my email sending has been suspended?
Email sending is suspended when Gist's deliverability protection system detects a high bounce rate on your email recipients, or fraudulent account activity is detected. All marketing emails and automated emails in workflows are not sent while ma...
Troubleshooting email delivery issues
We always stress the importance of a strong sending reputation. By keeping an eye on your engagement (opens, clicks etc.) and reputation (spam complaints, spam traps, unknown users, etc.) metrics you’ll get a good picture of how your emails are be...
What are the bounce, spam report limits?
To ensure that Gist is seen as reliable and clean email service by ISPs around the internet, we have standards for the accounts that send emails on our platform. These standards help us ensure that our client's are able to send emails that are r...
What is a bounce and how can I prevent them?
When an email bounces in general, it means it has been rejected by your recipient's email server. Basically, this means your email wasn’t delivered to the recipients’s inbox. There are various reasons why your email could have bounced, but by and ...
Example emails and best practice tips
One-Off Email Messages use case - Notifying newsletter subscribers
If you wish to do an email blast to all your subscribers about something very specific - such as newsletter updates, blog feeds, etc., then you can use one-off email messages on Gist. Let's look at a use case where you'd be using the one-off emai...
Ongoing email messages use case - Welcome message
Once you are ready to get started with your first user onboarding campaign, you can begin with a friendly email welcoming your users to your website or product. A welcome message is an excellent way to make a great first impression on your users b...
Drip Campaigns Use Case - Creating an effective onboarding campaign
Using Gist, you can help users navigate your product and use effective messaging to guide them from their first interaction with you to becoming paying customers. If you want your free users to upgrade and become loyal, paying customers, you will ...
Convert trial users into paying customers
At the end of the onboarding campaign, when you have communicated about your product to your free trial users, it is time to offer them incentives to upgrade to a paid plan. It is important to get your free users to use you most important features...
Write your activation email
If your users sign up for your product but then fail to start off their journey as paid users, then you can use the activation email to send a targeted message reminding them of your most important features. Most users just sign up out of curiosit...
Followup with your users
A few days into a user’s trial period, it would be nice to ask your users if they need any assistance from you. Here’s what you can send them. Just because someone is using your trial actively doesn’t mean they are definitely going to upgrade. The...
How to reduce spam complaint rates?
When sending emails to contacts, you may receive some spam complaints. If you receive more than a few, these complaints can harm your sender reputation, deliverability rates, or even get you blocked by ISPs. How spam complaints work? When an email...
Common questions
Email Marketing FAQ
Here are answers to some commonly asked questions about email marketing on Gist. When are ongoing email messages sent? Each ongoing email messages sent to your users is different and depends on a few factors: When you first put your message live: ...
How to Organize Your Emails Using Folders
Gist makes it incredibly easy to keep your emails organized. You can use folders inside of the email marketing dashboard to organize and sort your emails anyway you would like. To use folders inside of Gist, just follow the simple steps below. S...
Send a test marketing email
You can send a test version of your marketing email to yourself or a team member before you send out the actual email to your contacts. In your Gist workspace, navigate to Marketing > Messages > Email . Hover over the name of a draft email and...
How do I personalize the subject line with the contact's first name?
Personalizing a subject line with a contact's first name or other personal information can increase engagement with your emails. You can insert personalization tags in the subject line of any marketing email you create within Gist.. When the email...
How do I add an unsubscribe link to my emails?
There are two Liquid tags that will assist you in generating unique unsubscribe links for your messages. {{ unsubscribe_link }} and {{ unsubscribe_url }} . They work differently and which one you use will depend on what you need in your message...
Which email messages count towards my monthly email send limit?
Each Gist workspace has a monthly email send limit associated with it based on its plan. This email send count is incremented every time an email is sent through Gist. For example, if you send a one-off email to 100 contacts, that is calculated as...
Why is email sending disabled for my account?
There are a few reasons why your Gist account may have been blocked from sending emails.High bounce ratesIf any email you send via Gist acquires a hard bounce rate violating Gist’s acceptable threshold, it is likely that further sending of email w...
How do I unsubscribe contacts from receiving emails?
Whether you create an auto message, broadcast message, or a drip email campaign, any email you send to your contacts using Gist will include a link to unsubscribe from your emails. This option is turned on automatically and you cannot change it. C...
Why hasn’t a contact received my email?
After sending a marketing email from Gist, you can view the email report to see which contacts received your email. In some cases, a contact that appears in the Delivered tab may reach out letting you know that they didn't receive the email in the...
Using custom fonts in email templates
Because not all email clients allow and render