Broadcast emails are one-off email blasts that are sent out to a predetermined segment of users, at a time of your choosing. You can use broadcasts to send email newsletters, or product announcements, event promotions, blog post updates, quick shout outs, or one-off discount sale emails.
Using Gist, you can create a simple, targeted message campaign in minutes, and send it across to any predetermined user segment, or an instantly made up user group, with the help of filters and rules.
How are broadcast messages different from auto messages?
Broadcast messages are not the same as auto messages. While auto messages are sent automatically by Gist when a user matches the filters, broadcast messages are sent by you manually.
And unlike auto messages, which contain evergreen content and are sent multiple times to a user if they match the conditions, broadcasts are sent only once and are never repeated unless you send it again manually.
In Gist, broadcast messages can be customized as needed:
- You can set a goal for the email message to track the actions taken by your users. For instance, you can set a goal that the email message is successful if a user replies to it. Or if a user clicks on a specific URL. Or if they sign up for your free trial.
- You can preview the message before you send it and even send yourself a test email to check if the message is being delivered as you want it to be.
- You can schedule the broadcast to be sent at a particular time.
Types of broadcast emails and use cases
Broadcasts are exclusively used to send time-sensitive email content to a wide range of subscribers, and should not be used to send customized, or tailor-made evergreen content based on user's actions.
The content possibilities for broadcast emails are nearly endless, but there are some instances where you would need to use to broadcast emails - such as sending email newsletters, product announcements, notifying subscribers of a new post on your blog, or blasting an email promoting a product that is on a limited time sale. etc.
If you're running a time-sensitive sale or campaign, you can use broadcasts to create a sense of urgency among your subscribers, and send them regular emails letting them know what they'll miss out on if they do not sign up for it.
Broadcasts are perfect for sales and promotions that have an expiration date. Because broadcasts are sent only once, and because your offer is also available only now, your email prompts your subscribers to open right away and take action.