Imagine spending months gearing up for a product launch and finally hitting send on the launch email but only to see "The link doesn't work" replies in your inbox moments later.

It’s an email marketer’s worst nightmare.

The link on your main CTA for your big offer doesn’t work, or your featured content block goes to last month’s blog post, or your personalized product recommendation brings subscribers to the wrong e-commerce category.

Unfortunately, issues like these are extremely common in email. They’re small mistakes, yet they can have a big impact on your campaign performance and brand.

It’s important to be ready to respond in the unlucky event you ever send out an email with a bad link.

And with a handy new feature now available in your Gist account, you can now edit your links in email anytime after it has been sent.

Here’s how it works:

New ‘Edit’ option to the right of the links included in the email.

An easy fix!

Not only will you save hundreds of sales, but the majority of your customers won’t ever know you made a mistake!


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