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Introduction to Gist

By Jitta

Updated 7 days ago

What is Gist?

Gist is a customer communication and marketing automation platform that helps you grow your business and engage with your customers across their lifecycle. It is a complete marketing and growth stack for your business - with live chat, email marketing, automation, event tracking and lead gen forms 

The core products of Gist are Customer IntelligenceEmail MarketingMarketing Automation, and Live Chat.

Here's a summary of each of Gist's core products.

Live Chat - This is where you can talk instantly to visitors and customers on your site and provide support, start proactive chats based on behavior and nudge users to take specific actions, all from one place. You can invite teammates to collaborate with you and provide instant, personal, and better support experience. 

Customer Intelligence - This is where you get a real-time information about your visitors and customers together in one place. Gist tracks every user action on your website, and you will be able to get overview of a user's behavior on your site, stitched together in one user profile.

Email Marketing - This is where you use customer behavior and properties that you gathered, to send personalized and relevant auto messages, broadcast emails, and drip campaigns. Using the email marketing product, you can send the right email at the right time, to the right people.

Marketing Automation - This is where you can create simple IFTTT rules to automate mundane but important tasks, such as applying tags, adding and removing people from segments and email campaigns, subscribing and unsubscribing people to specific campaigns, and more.

You are free to use one or more of these products to grow your business. Each of these products when used correctly, can impact your business positively, but when all products are used in conjunction, they can have a boost your business significantly. 

Key Terms and Definitions

Here's a quick summary of some of the important terms and words that you'll find in Gist. They're explained in greater detail in the documentation.

Visitor/Lead - A visitor is a unique individual who visits your website. Note that the total number of visitors may not exactly be equal to the total number of people who visit your website. A visitor is defined as a specific browser with a unique IP addresses. If the same user accesses your site using multiple IP addresses or devices (desktop, mobile, etc.), they will be considered by Gist as different visitors. 

Visitors or leads are people who have not registered their email address on your site yet. Meaning, while their behavior is tracked by Gist and you have access to their complete properties, you will not be able to know who that person exactly is, until they share their personal contact details. 

Visit - A visit is defined as one browsing session by a unique visitor, and may contain one or more pageviews per session. If a user closes the browser tab, then that session will be ended. If the user opens your website again later, it will be treated as a new session, and as such a unique visit.

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