Pass lead information to Gist using URL parameters

Important: This feature is meant for advanced users who are familiar with using query string values. We currently do not provide support beyond ensuring that the feature is working as expected, passing lead data as query string values.

If you are looking to pass your lead or subscriber data to your redirect URL, Gist can do that for you. This guide helps you understand what URL parameters are, why they are important for your business, and how you can use them on Gist.

Why are URL parameters important?

URL parameters are a way to pass information about a click (and the user who clicks and visits that URL) to Gist. 

Since Gist tracks your user data, using URL parameters ensure that your subscribers' details are automatically passed on from the form they submit, to the Gist tracking platform, and consequently, Gist automatically identifies the users and their properties. These properties are then automatically populated on the People page, readily available for you to use for segmenting or tagging, or email marketing purposes. 

How to pass URL parameters from your Gist forms?

Here's a brief guide to show you how this works, and to help you set up a success redirect URL when a subscriber submits a Gist form on your website, and to automatically pass lead data to the URL as query arguments.

Step 1: Click on the button within a Form Optin Fields

Step 2: On the sidebar, click the "Confirmation Actions" button

Step 3: On the modal that appears, select "Redirect to a URL" from the dropdown selection

Step 4 - Enter the URL you want the page to be redirected to

Step 3 - Turn on the "Send form submission data to redirect page" option

Once you're done with this step, save the changes to your form and that’s it! The URL query parameters will be sent to redirected page, and you can use this data to push form data to any third party service.

The contact's email is passed to the query argument as email, and the name passed to the query arg (if the name field is enabled) is first_name and last_name, etc.

You can also pass parameters such as Plan, User ID, if you enable those fields in the form.

For example, if your redirect URL is, then once you enable this option, the URL changes dynamically based on your subscriber's data as shown below.

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