In addition to the default user segments, you can always create custom segments based on your requirements. These segments must be specific to your product, and its features.
Here are a few examples:
Free trial users – those who have signed up for the free trial. You can send them targeted email campaigns with features, success stories and case studies that persuade them to upgrade.
Paid plan users – these customers should be given priority support and hence it helps if you can identify them as a separate segment.
Loyal customers – those who have been using your product for a long time. It’s up to you to decide who’s a loyal customer. They can be used to test new features, take feedback on product updates, and for case studies.
Prospective customers – you can define them as those who are approaching the end of the free trial or reaching the limits of your free plan. For example, if you allow 10 free email campaigns, and they’ve already used 8, you can segment them so you can send them a campaign encouraging them to upgrade.
Inactive users – those who have signed up but have not yet taken a single action on your website or product. You can send nudge them a little by sending pro tips, and benefits of using your product.
Segments get automatically updated whenever new users sign up. Gist checks for new users and add them automatically to the segments which they belong to, based on their behavior and user properties.
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