Using Gist, you can filter users based on their standard or custom properties, and then segment them into groups. You can use user segments to send specific targeted messages and email campaigns.
A segment is a group of people filtered based on their actions.
For instance, you can create a “High Value Customers” segment with people who satisfy the following conditions:
- make purchases of at least $100 a month
- log in at least 5 times in a week
- have clicked on your discount sale emails
- upgraded from popup campaign
Gist has three standard segments that are predefined so you don’t have to do it yourself.
New – those who signed up in the last 24 hours
Active – those who have logged in at least once in the last 30 days
Slipping away – those who haven’t logged in over the last 30 days
If you would like to have segments with your own rules and filters, you can easily create them yourself.